The use of social media can have positive aspects as well as negatives for seniors. Positives aspects are the involvement into the community with the participation of adults on social events and volunteer programs, hence the social sites, elder can known the upcoming dates.

Other positive aspect are the information about healthy activities with the help of technology advances and communication. This is important for elder people, because some of them can not interact personally with doctors or specialist to get information. Sites like patientslikeme.com are useful to share information with similar health conditions.

The support of local communities also increase the usage of social media in seniors. For most adults is difficult to find a place, where they can learn how to use internet, some of them do not have the money to paid for a teacher or center. However, with the communities center people can easily learn and enjoy the usage of social media.

Negatives aspects are security and special sites for elder people, where they can read properly, which is a great opportunity for marketers to build new sites with big fonts and images. By 2030 the community and apps for seniors will increase due the demand, along with high technology there will be more activities to do online (Matsuura, 2017).

By Diana Caballero